Ashton Gate Stadium partners with Zeetta Networks in a world-first High Density Wi-Fi deployment using SDN technology

Ashton Gate Stadium has partnered with Zeetta Networks in a world-first high-density stadia Wi-Fi technology deployment.

Zeetta Networks will be using Ashton Gate as a ‘live lab’ to test a cutting edge High Density WiFi solution using their Software Defined Networking-enabled (SDN) ‘bare metal’ technology approach. 

Zeetta Networks is a spin-out company from the University of Bristol developing and marketing Open Networking solutions for heterogeneous networks based on Software Defined Networking (SDN) and Network Function Virtualisation (NFV) principles. 

Zeetta chief executive Vassilis Seferidis said: “It is notoriously difficult to enable High-Density Wi-Fi throughout a stadium due to the large concrete and metal structures as well as the huge numbers of users on a given match day.
We hope that this revolutionary approach will be the long-term solution to this problem. Obviously it is tremendously exciting that this is the first trial of its kind within a stadium anywhere in the world. To do it here on our doorstep has made us very proud.” 

Martin Griffiths, Bristol Sport chairman, commented: “This is an exciting step for Ashton Gate. Bristol is a leading digital city and it’s only right that its largest venue should be experimenting with cutting edge technology. 

“We are lucky to have such a forward-thinking organisation as Zeetta Networks on our doorstep and look forward to working with them over the coming months on this project. 

“WiFi has been a problem for venues across the globe, by pushing the boundaries with this trial we can open up a whole realm of possibilities to our supporters on matchdays and business partners on non-matchdays.” 

The trial will initially focus on the South, West and Dolman concourses and will then be extended throughout the stadium and into the seating areas. 

Bristol Sport plans to work with fans to test this new technology and get their feedback, starting with Bristol City’s first home game of the 2016-2017 football season against Wigan Athletic. 

“We need to really push this to the limits to make sure the solution is robust and resilient so we’re appealing to as many fans as possible to connect to this network, on the first game of the season against Wigan," Griffiths added. 

To connect to the network (free of charge) the fans have to simply join ‘Ashton Gate EdgeZ’ and fill out the short form to get browsing. Bristol Sports encourages the fans to provide feedback whilst testing the new WiFi deployment so the solutions can be tailored and optimized for best possible performance.